The Next Golden Era is Now

We’re ushering in a new era of hockey. Using some of the best players from around the league, we created a campaign that both taps into culture and shows how the game is younger and more skilled than ever before.

“The most talked about NHL ad of all time.”

  • 15+ Million Organic Views

  • 100x average NHL views on TikTok

  • 50,000% increase in social mentions

  • Embraced by hockey fans and non-fans across all generations

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Case Film for the Gen Z spot

“Tipping”

Creative Credits

CCO: Chad Broude

GCD: Brian Culp (Gen Z)

GCD: Katie Bero (Gen Z)

CD / Art Director: Pat Seidel

CD / Copywriter: Chris Rose

AD: Emmett Sullivan (Tipping)

CW: Kyle Brubaker (Tipping)

CREATIVE: Max May (Gen Z)