The Next Golden Era is Now
We’re ushering in a new era of hockey. Using some of the best players from around the league, we created a campaign that both taps into culture and shows how the game is younger and more skilled than ever before.
“Gen Z” - “The most talked about NHL ad of all time.”
15+ Million Organic Views
100x average NHL views on TikTok
465% increase in social mentions
Embraced by hockey fans and non-fans across all generations
“Tipping”
“Tricky”
Creative Credits
CCO: Chad Broude
CD: Pat Seidel
CD: Chris Rose
GCD: Brian Culp (Gen Z)
GCD: Katie Bero (Gen Z)
Creative: Max May (Gen Z)
AD: Emmett Sullivan (Tipping)
CW: Kyle Brubaker (Tipping)
Creative: James Lee (Tricky)
Creative: Ben Doessel (Tricky)