The Little Farmer

Every Lay’s chip starts with a farmer. Sometimes, a very little one. We partnered with Academy Award-winning director Taika Waititi to bring Lay’s back to the Super Bowl in beautiful, potato-y way.

Creative Credits

CCO: Mark Gross

ECD: Pat Burke

CD / Art Director: Pat Seidel

CD / Copywriter: Chris Rose

CD: Bart Culberson

CD: Angela Paris