Modern Modernization Today

In Silicon Valley, business media and our culture at-large, talk of the latest trend or “the next big thing” often results in a lot of fluff and little substance. The pressure to be “future facing” can be especially intense for people who work in information technology.

Tech solutions provider CDW understands the challenges their IT customers face. So, to demonstrate that CDW can help them separate the hype from reality, we created a workplace modernization guru named Future Strong, CEO and Founder of the company Modern Modernization Today. 

We launched the campaign with this unbranded three minute film that introduces Future and his unconventional approach to business modernization. 

Website

The film drives to campaign website www.Modernization.Today, featuring a digital catalog of “the edgiest cutting-edge” products, as well as legitimate tech solutions from CDW designed to help companies modernize the right way.

Futurisms

We created a series of unbranded 15-second teasers that drove viewers to our website.

Recognition

One Show / Shortlist / Writing Craft / 2020

Press

Creativity (Editor’s pick)
The Drum
Shots
ReelChicago
SHOOTonline