#TrainingFor2032

We brought the greatest swimmer of all time out of retirement to train babies for the 2032 Olympics.

Teasers

After Phelps announced that he's training for 2032 on Facebook Live, we released a series of teasers across social media to promote his upcoming press conference.

Press Conference

Phelps finally revealed that he's actually training his son Boomer and babies around the world to be the best swimmers they can be.

Recognition

Cannes / Shortlist / Social Influencer

The One Show / Merit / Social Influencer Episodic

The One Show / Merit / Social Influencer Multi Channel

London International / Silver / Social

Press

People Magazine
Daily Mail
Swim Swam
USA Today
Swimming World
Mashable
Hollywood Life
AdAge
Huffington Post

Director | Paul Dektor