Egg Hijack
Eggs are the most popular breakfast food in America. In fact, it’s estimated that every person eats 279 eggs per year. As America’s favorite sausage brand, we simply couldn’t sit back and watch this happen any longer. That’s why we turned any egg into a free roll of our sausage to remind everyone that eggs are better with Jimmy Dean. Using our exclusive, first-of-its-kind Snapchat lens anyone could simply scan an egg with their phone and redeem free sausage.
We partnered with The Mill to develop the bespoke technology. By using Machine Learning and a data set of over 10,000 individual eggs, we were able to train your Snapchat camera to detect any egg. This never-before-seen use of scanning tech surprised and delighted breakfast fans everywhere. Because no matter which way you slice, scramble or fry it, the best way to eat eggs is with Jimmy Dean sausage.
